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Fundraisers know how hard it can be to cut through the noise. But it takes more than a well-planned communications strategy to make an impact. Nonprofits that engage with their audience more effectively all have one thing in common. They have a clear picture of their...
Nonprofits always have their eyes set on acquiring new donors, and with good reason. New contacts and leads can really drive your nonprofit’s fundraising! But if you want to acquire new donors, you need to get them excited about your organization and activities before...
We recently sat down for a Q&A with our new Development Strategist, Amy Boroff. Amy shared a bit about her experience and what excites her about joining the Action team. She also offered some advice for nonprofits looking to advance their communications. During...
In our last post, we introduced the concept of starting with why in your storytelling efforts. If you did not read it, we highly recommend doing so before continuing. In short, starting with your why will allow you to create clear, consistent, mission-centric...
The ability to tell a compelling story is crucial to successful communication for any organization. No matter what you do or how you do it, you need to tell your story in a meaningful way to build a connection with your audience. Let’s take a few minutes to really...
It’s not hard to lose traffic from your organization’s website during a time that is generally saved for avoiding responsibilities. However, that doesn’t mean that there’s nothing you can do to boost engagement with your website while everybody else is lounging on the...
Fundraising doesn't have to be complicated, but a simple Google search of "fundraising ideas" will yield myriad results that may convince you otherwise. While fundraising execution is different for every school or organization, the things that comprise the foundation...
Last week we discussed how a change in your approach to storytelling can improve the quality and efficacy of communications with your constituency. While the items in Part One focus on a shift in behavior and thinking, this concluding post will outline tactical ways...
Stories are a huge part of nonprofit communications, and not without reason. Whether it's fundraising, general marketing, or face to face interactions; an organization's story is what moves the individual on the receiving end of the communication to a desired action....
We're in the midst of the end of year appeal season. If you're in fundraising, that means right now your organization is going big. Whether solicitation mailings are well planned and stick to a schedule or are in the fly-by-night category, it's what will happen after...