AMP’D ARCHIVES
2015 was a great year. We launched a new website, re-launched our blog with a new focus, grew our team, and became better acquainted with social media. In doing so, we have grown our audiences and made new friends in the nonprofit sector along the way. Each year can...
Continuing on last week's theme of reflection, we're taking a look back at one of our favorite posts from this year. It's important to always be thinking about what's coming in the New Year, how we can improve our marketing and communications efforts as successful...
For years there has been a raging debate between staying with print or opting for more of a digital-only publishing platform. Digital does have staying power, but while we’ve seen e-readers, apps, and other devices come and go, print still stands the test of time. In...
This month we've been talking all about digital strategies to help draw attention to fundraising appeals and generate online engagement in the form of donations. This week we pulled a post from the vault that focuses on ways to inject stories into post-donation...
It's nearing the end of the work day. The air outside is crisp and the sun has already begun tucking itself behind trees and buildings, hiding away until tomorrow. You set your auto-responder for the holiday, schedule your social media posts, pack up your things and...
Whether you are writing text for direct mail, e-mail, blog posts, or any other type of marketing or fundraising material, ask yourself: “Sound like a human or Wall-E?" When competition is fierce, it’s tempting to throw in a bunch of superfluous details in an...
By now you are probably sold on the fact that relevant communications are better than generic ones. If you have no idea what we’re talking about, read up on our last 2 blog posts. With today's technology, providing a more personalized and targeted message is crucial...
Building off of last week’s post, we’re going to continue to talk about personalization. Remember, the word of the day is: relevancy. Hopefully you tried implementing some of the previous tactics in an e-mail (or two, for the ambitious!), so now we’re going to provide...
Last week we talked about how to begin targeting members of your audience in your communications for a more personalized touch. Since we focused so much on how to deal with the data you have, we figured it might be a good idea to give you some actionable ways to begin...
Earlier this month we hosted a webinar with the NJ-based Center for Non-Profits all about creating engaging communications. The presentation covered five different techniques that non-profits, education organizations, and (in a more general sense) plain ol’ businesses...