AMP’D ARCHIVES
You know there are a few key elements to any good story. And you’re probably already using many of them in your appeals and other communications. But you need to help your donors see the difference their support really makes by telling a donor-centric story. Believe...
As you know, effective fundraising is about engaging your audience with a message that feels personal and relevant. And using your data to segment your nonprofit’s audience allows you to speak more intimately with your supporters. A message that resonated with...
Boring storytelling could be holding your nonprofit back. Think about it. We’ve used the power of storytelling to connect with one another and understand the world around us for centuries. And believe it or not, the framework for telling an effective story has stayed...
True or False? An emotional story about your beneficiaries is the most effective way to approach your nonprofit’s appeal letter. It’s false! Now, we’re not saying that you should ditch your stories or how you play on the emotions of your donors. However, if you want...
One of the biggest challenges we face as nonprofit professionals is breaking down the complex nature of our work in a digestible and straightforward way for donors. That’s why many organizations compare a donor’s dollars to their impact. Telling a donor their gift of...
You already know nonprofits that personalize communications engage better with their audience and raise more money for their cause. Yet 79 percent of fundraising emails still don’t address recipients by name, according to Nonprofits Source. Organizations that are...
We’ve talked a lot about tailoring your message to fit specific audiences in our past blog posts. By now, you’re probably a pro at creating personalized communications for different segments of your donor base. While your donors may have several unique traits, the...
It feels good to be appreciated. Deep down, even the humblest individuals want to be acknowledged for doing something good. This is why it is so important to thank your donors. They made a selfless contribution to your organization, without expecting anything in...
By now, we shouldn’t need to tell you how important data is for a robust marketing strategy. We've laid out the argument of why you need data, walked you though lead generation strategies to help collect more data, and offered advice to for keeping data secure. Now we...
In our last post, we discussed how to apply personalization methods to print materials and direct mail through variable data printing. In that article, we hinted at how targeted direct mail can accompany digital strategies. This post will focus on applying...