by Mike Montalto | Aug 2, 2018 | Fundraising, Integrated Marketing, Strategy
Have you ever sat down to write a fundraising appeal and immediately became overwhelmed by the amount of information that you wanted to tell your audience? Don’t fall into the trap! As fundraisers, our instincts will tell us to share the pressing need for...
by Mike Montalto | Jul 26, 2018 | Donor Stewardship, Fundraising, Strategy
Every story needs a hero. Without a strong protagonist, we would have no one to root for in our favorite movies, books, or in life. Everyone looks up to the hero; the model of selflessness, strength, and justice. In your organization’s storytelling efforts, you need...
by Mike Montalto | Jul 12, 2018 | Fundraising, Marketing, Strategy
The ability to tell a compelling story is crucial to successful communication for any organization. No matter what you do or how you do it, you need to tell your story in a meaningful way to build a connection with your audience. Let’s take a few minutes to really...
by Mike Montalto | Jun 21, 2018 | Data + Analytics, Integrated Marketing, Personalization
By now, we shouldn’t need to tell you how important data is for a robust marketing strategy. We’ve laid out the argument of why you need data, walked you though lead generation strategies to help collect more data, and offered advice to for keeping data secure....
by Mike Montalto | Jun 14, 2018 | Data + Analytics, Nonprofit Technology, Variable Data
Anytime an innovative technology rises to prominence, there’s a feeling out process while positive aspects are weighed against the negative. Given that online data collection is still relatively new, you could consider data security in this exploratory stage. As...
