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Getting a head start on your GivingTuesday campaign.

Getting a head start on your GivingTuesday campaign.

by Mike Montalto | Aug 10, 2023 | Donor Acquisition, Giving Tuesday, Nonprofit Marketing

Don’t wait until the day before Thanksgiving to make sure you are squared away with your GivingTuesday campaign! Let’s be real. Your audience can tell the difference between a campaign thrown together at the last minute and one that was well thought out and...
How Advocacy Can Fuel Nonprofit Lead Generation

How Advocacy Can Fuel Nonprofit Lead Generation

by Mike Montalto | Mar 14, 2019 | Data + Analytics, Marketing, Strategy

Nonprofits always have their eyes set on acquiring new donors, and with good reason. New contacts and leads can really drive your nonprofit’s fundraising! But if you want to acquire new donors, you need to get them excited about your organization and activities before...
Securing the Right Event Sponsors for Your Next Fundraiser

Securing the Right Event Sponsors for Your Next Fundraiser

by Mike Montalto | Sep 27, 2018 | Fundraising, Integrated Marketing, Strategy

Imagine walking in the day of your fundraising event and knowing any revenue generated was icing on the cake. The idea is to pay for all of your upfront expenses, like hall rentals, food, and entertainment with contributions collected from your event sponsors well in...
Your Nonprofit’s Data Security is the Foundation of a Strong Relationship with Donors

Your Nonprofit’s Data Security is the Foundation of a Strong Relationship with Donors

by Mike Montalto | Jun 14, 2018 | Data + Analytics, Nonprofit Technology, Variable Data

Anytime an innovative technology rises to prominence, there’s a feeling out process while positive aspects are weighed against the negative. Given that online data collection is still relatively new, you could consider data security in this exploratory stage. As...
The Nonprofit’s Guide to Personalized Content

The Nonprofit’s Guide to Personalized Content

by Mike Montalto | May 10, 2018 | Fundraising, Personalization, Variable Data

As a fundraiser, you probably already know why personalized content is much more effective for fundraising than a mass appeal strategy. And you also know that you will need a lot of information in an organized donor data base to make your content feel personal and...

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