by Mike Montalto | Dec 28, 2023 | Data + Analytics, Donor Retention, Nonprofit Marketing
Your nonprofit is probably starting to think about how to get a strong start to the new year. We’re almost through the year-end fundraising craziness. And January and February are the perfect months to run a lapsed donor campaign to recapture your LYBUNTs. LYBUNTs, or...
by Mike Montalto | Dec 21, 2023 | Appeals, Data + Analytics, Strategy
You worked hard this year-end appeal season. Hopefully, it paid off, and you raised a lot of money! But do you really know how to evaluate your year-end appeal? Or do you just count how much you raised and call it a day? The amount of money you raised is significant....
by Mike Montalto | Dec 14, 2023 | Donor Retention, Donor Stewardship, Personalization
In a perfect world, we wouldn’t need to worry about recovering lapsed donors. You already know that it’s more efficient for nonprofits to focus on retaining the donors they already have than it is to acquire new ones. But the reality is, with so much on a fundraiser’s...
by Mike Montalto | Dec 7, 2023 | News, Nonprofit Marketing, Nonprofit Technology
If you’re like other successful fundraisers, you’re probably looking for ways to do something different and improve your fundraising outreach. But if you’ve been taking things day-by-day, you may not be caught up with the ways the nonprofit industry evolved in 2023....
by Mike Montalto | Nov 30, 2023 | Donor Retention, Integrated Marketing, Nonprofit Marketing
Feeling unappreciated is one of the most common reasons a donor will stop giving to your nonprofit. But remember – when communications flow, relationships grow! So, one of the best ways to retain more donors is to focus on what they are hearing between appeals....
