by Mike Montalto | Apr 4, 2024 | E-mail, Integrated Marketing, Print
Is direct mail fundraising dead? Of course not! Yes, digital strategies dominate the conversation these days. And it’s no wonder they’re at the forefront of fundraising, considering the huge role emails, text messages, and social media play in today’s world. It wasn’t...
by Mike Montalto | Mar 21, 2024 | Nonprofit Technology, Online Donations, Spring Appeals
It’s March, and there’s no doubt about it… Spring is here! And that means you’re running out of time if you’re still looking for ways to improve your spring appeal strategy. We tried to warn you this day would come up fast! That’s why we published a blog with advice...
by Mike Montalto | Mar 7, 2024 | Nonprofit Marketing, Social Media, Storytelling
If you have an important message to share, the best way is to say it with a story. And video storytelling can be a powerful new piece in your nonprofit’s established fundraising strategy. Are you thinking about using videos to share important messages with your...
by Mike Montalto | Feb 29, 2024 | Nonprofit Marketing, Nonprofit Technology, Print
Ready for an exercise? Don’t worry, you don’t need to get out of your chair! Just grab a copy of your latest appeal letter, black and red pens, and a highlighter. Then, read on when you’re ready to get started. … ready? Alright! Take the caps off or unclick your pens...
by Mike Montalto | Feb 15, 2024 | Education, Integrated Marketing, Personalization
It’s not hard to address someone by their first name. Jake from State Farm can do that! Your school needs to do more than the electric company or an insurance provider when you apply the personal touch to your school’s fundraising outreach! Your appeals and other...
