by Mike Montalto | Oct 26, 2023 | Donor Acquisition, Donor Retention, Personalization
You know no two donors are the same. So why would you assume your entire donor base wants to engage with your organization in the same way? Still, too many nonprofits fail to accommodate donor preferences in their outreach! If you want to build strong relationships...
by Mike Montalto | Apr 1, 2021 | Fundraising, Marketing, Personalization
You already know nonprofits that personalize communications engage better with their audience and raise more money for their cause. Yet 79 percent of fundraising emails still don’t address recipients by name, according to Nonprofits Source. Organizations that are...
by Mike Montalto | Aug 8, 2019 | Donor Stewardship, Fundraising, Strategy
There are few worse feelings than being asked to give again and again without some fresh air. I think we’ve all suffered through one of those long “are we there yet, are we there yet?” road trips. Now, imagine that feeling, except you’re being asked to give your...
by Mike Montalto | Aug 16, 2018 | Donor Stewardship, Fundraising, Personalization
It feels good to be appreciated. Deep down, even the humblest individuals want to be acknowledged for doing something good. This is why it is so important to thank your donors. They made a selfless contribution to your organization, without expecting anything in...
by Mike Montalto | May 31, 2018 | Data + Analytics, Fundraising, Integrated Marketing
Data, Data, Data. It seems we just can’t avoid hearing about it these days. Recent events like the implementation of the GDPR in Europe, and the exposure of Facebook’s data mining practices have brought attention to how powerful data truly is. However, the best...