by Mike Montalto | Sep 7, 2023 | Appeals, Integrated Marketing, Nonprofit Marketing
This isn’t your first rodeo. If you’ve worked in nonprofit development for any amount of time, you know we’re coming up on the busiest and most critical time of year. So, are you feeling prepared for the year-end fundraising season? We hope so! Because you’re almost...
by Mike Montalto | Jul 20, 2023 | Appeals, Nonprofit Marketing, Personalization
Think it’s too soon to plan ahead for your year-end campaign? Well, think again! In fact, the dog days of summer are the best time to start thinking proactively about how you will engage donors with your year-end fundraising push. We have to wear many hats as...
by Mike Montalto | Jan 20, 2022 | Donor Acquisition, Donor Retention, Donor Stewardship
We hope you met all your goals and raised a lot of money that will help make the world a better place this appeal season. But your work isn’t done! And you can do even more if you make it a priority to retain year-end donors! You already know making sure your current...
by Mike Montalto | Jan 6, 2022 | Appeals, Data + Analytics, Strategy
You worked hard this year-end appeal season. Hopefully it paid off and you raised a lot of money! But do you really know how to evaluate your year-end appeal? Or do you just count how much you raised and call it a day? The amount of money you raised is important. But...
