AMP’D ARCHIVES
You don’t need us to tell you how hard it can be to get your nonprofit’s email campaign to stand out in an over-crowded world. The average office worker in the United States receives 121 emails per day. Almost half of those are considered spam. It’s important to...
Data-driven emails are crucial for nonprofits that want to better connect with their donor base and raise more money. In fact, 65 percent of donors would give more if they felt that nonprofits better understood their preferences, according to Salesforce.But...
We're in the midst of the end of year appeal season. If you're in fundraising, that means right now your organization is going big. Whether solicitation mailings are well planned and stick to a schedule or are in the fly-by-night category, it's what will happen after...
September marks the beginning of the school year, and educational institutions are swarmed with incoming students and a host of new challenges. Each new class brings new pupils as well as their parents and family members. Why is that significant? Because for...
Did you know that you can greatly increase the results you get from your print marketing by adding email addresses to your database? It’s true. Donors and prospects who are willing to provide their email addresses tend to be more engaged with your...
Special events are important, because for many they're the central component of annual fundraising. While all hands are on deck for several months around the big day, the individual (or small team of individuals) wearing the Development hat are charged with multiple...
For many organizations, hosting a special event is a regular fundraising activity and like any fundraising initiative, it's important to have a plan before diving in and promoting the heck out of it. Would you do that for an end of year appeal campaign? Didn't...
2015 was a great year. We launched a new website, re-launched our blog with a new focus, grew our team, and became better acquainted with social media. In doing so, we have grown our audiences and made new friends in the nonprofit sector along the way. Each year can...
Continuing on last week's theme of reflection, we're taking a look back at one of our favorite posts from this year. It's important to always be thinking about what's coming in the New Year, how we can improve our marketing and communications efforts as successful...
With Thanksgiving and #GivingTuesday behind us, the end of the calendar year feels closer than ever. Though most end of year giving campaigns are underway (and have been for some time), there will always be a few stragglers that haven't donated just yet....