Continuing on last week's theme of reflection, we're taking a look back at one of our favorite posts from this year. It's important to always be thinking about what's coming in the New Year, how we can improve our marketing and communications efforts as successful...
AMP’D ARCHIVES
How to Make Your End of Year Emails Go the Extra Mile
With Thanksgiving and #GivingTuesday behind us, the end of the calendar year feels closer than ever. Though most end of year giving campaigns are underway (and have been for some time), there will always be a few stragglers that haven't donated just yet....
From the Vault: There’s Always Room for a Story
This month we've been talking all about digital strategies to help draw attention to fundraising appeals and generate online engagement in the form of donations. This week we pulled a post from the vault that focuses on ways to inject stories into post-donation...
3 Things You Can Do Right Now for #GivingTuesday
It's nearing the end of the work day. The air outside is crisp and the sun has already begun tucking itself behind trees and buildings, hiding away until tomorrow. You set your auto-responder for the holiday, schedule your social media posts, pack up your things and...
Cool Subject Line. But Did Anyone Actually Open That E-mail?
If we've said it once, we've said it a hundred times: an abundance of information has led to attention scarcity. Every one of your prospects, customers, or general constituents gets a ton of e-mail each day and most of it goes unopened. Because of the numbers alone,...
Actionable Analytics: The Next Frontier
By now you are probably sold on the fact that relevant communications are better than generic ones. If you have no idea what we’re talking about, read up on our last 2 blog posts. With today's technology, providing a more personalized and targeted message is crucial...