AMP’D ARCHIVES
It feels good to be appreciated. Deep down, even the humblest individuals want to be acknowledged for doing something good. This is why it is so important to thank your donors. They made a selfless contribution to your organization, without expecting anything in...
Donor retention risks becoming nothing more than a buzzword in fundraising circles. Everyone talks about retention – not nearly enough do something about it. If you want to join those doing something about it, welcome to the club! You’re about to raise more money and...
Have you ever sat down to write a fundraising appeal and immediately became overwhelmed by the amount of information that you wanted to tell your audience? Don’t fall into the trap! As fundraisers, our instincts will tell us to share the pressing need for...
Every story needs a hero. Without a strong protagonist, we would have no one to root for in our favorite movies, books, or in life. Everyone looks up to the hero; the model of selflessness, strength, and justice. In your organization’s storytelling efforts, you need...
In our last post, we introduced the concept of starting with why in your storytelling efforts. If you did not read it, we highly recommend doing so before continuing. In short, starting with your why will allow you to create clear, consistent, mission-centric...
The ability to tell a compelling story is crucial to successful communication for any organization. No matter what you do or how you do it, you need to tell your story in a meaningful way to build a connection with your audience. Let’s take a few minutes to really...
Data, Data, Data. It seems we just can’t avoid hearing about it these days. Recent events like the implementation of the GDPR in Europe, and the exposure of Facebook’s data mining practices have brought attention to how powerful data truly is. However, the best...
In our last post, we discussed how to apply personalization methods to print materials and direct mail through variable data printing. In that article, we hinted at how targeted direct mail can accompany digital strategies. This post will focus on applying...
We’ve talked a lot about how personalizing communication materials helps nonprofits build relationships with their donors. Now that we’ve touched on why your organization needs to personalize communications, general strategies for implementing versioned and variable...
So, you already have a grasp on why personalized content is much for effective in fundraising than a mass appeal strategy. If you haven’t or are not sold on personalization, see our previous blog post. In the second post of our series on the power of personalized content, we are going to explore some more specific strategies for personalized content, including what materials can be individualized and how to implement individualized messaging into all your fundraising materials.