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Anytime an innovative technology rises to prominence, there's a feeling out process while positive aspects are weighed against the negative. Given that online data collection is still relatively new, you could consider data security in this exploratory stage. As...
So, you already have a grasp on why personalized content is much for effective in fundraising than a mass appeal strategy. If you haven’t or are not sold on personalization, see our previous blog post. In the second post of our series on the power of personalized content, we are going to explore some more specific strategies for personalized content, including what materials can be individualized and how to implement individualized messaging into all your fundraising materials.
Building off of last week’s post, we’re going to continue to talk about personalization. Remember, the word of the day is: relevancy. Hopefully you tried implementing some of the previous tactics in an e-mail (or two, for the ambitious!), so now we’re going to provide...
Looking for proof that personalization works? Consider the case of one historical museum that used personalization to create a lift in donations of 30% For the past decade, the museum had been using direct mail as its primary way to solicit donations. After years of...
What determines success with a focused-personalization (also known as 1 to 1 or 1:1) campaign? Best practices! Knowing today’s best practices can make the difference between good campaign and a great one. Let’s look at five best practices for personalized marketing...
Did you know that one-to-one (1:1) printing is another way to “green” your print marketing? By using one-to-one printing in combination with targeting and database cleansing, you reduce the volume of pages printed and, consequently, your impact on the environment....
When we think about personalized, data-driven communications, we often think about boosting sales. Why not? It’s a highly effective use for 1:1 (personalized) printing. But there are many other uses of 1:1 printing that can boost your bottom line, too. Are you taking...
Did you know that you can save money on your print marketing and increase your marketing effectiveness at the same time? You might equate saving money with choosing less expensive paper or printing less, but it’s really about targeting and optimization. Here are three...
Develop a one-to-one (1:1) on-going campaign for your company with ease. It used to be that, in order to create powerful 1:1 print campaigns, you had to be a combination marketing wiz and database master. But as these applications have developed, software developers...
One of the biggest misconceptions about one to one (personalized) printing is that marketers don’t have the data to drive it. This might be true in some cases, but it also can be more perception than reality. Often, marketers have more data than they realize. Maybe...