by Mike Montalto | May 25, 2023 | Data + Analytics, Nonprofit Marketing
You don’t need us to tell you it’s a good idea to A/B test your nonprofit’s communications. But when you’re hitting your fundraising goals, and things are good, it can become a little too tempting to maintain the status quo. But you should always be looking for ways...
by Mike Montalto | Oct 6, 2022 | Appeals, Integrated Marketing, Nonprofit Marketing
There’s no doubt about it. We’re all subject to information overload. We’re bombarded by thousands of messages, advertisements, and calls-to-action every day. But we can’t possibly remember them all. And we will act on even fewer. This creates a problem for nonprofit...
by Mike Montalto | Sep 22, 2022 | Integrated Marketing, Nonprofit Marketing, Strategy
Integrated messaging, cross-channel communications, multi-medium marketing. You’ve heard all these before. But let’s ditch the complicated jargon. After all, effectively going surround sound and rising above the noise is a difficult task as is! We’re going to break it...
by Mike Montalto | Jan 14, 2021 | Fundraising, Online Donations, Strategy
It seems like fundraisers are faced with a new set of challenges every year. It comes with the territory. And the most successful nonprofits are always looking for ways to adjust and improve their outreach. Organizations that have been willing to pivot are the ones...
by Mike Montalto | Oct 14, 2020 | News
On Wednesday, October 14, amplifi, formerly known as Action Graphics, unveiled a major rebranding initiative. The company, initially incorporated in 1982, has a long history of helping nonprofits achieve their goals. But as the company evolved from a traditional print...
