by Mike Montalto | Nov 10, 2022 | Appeals, Guest Blogs, Nonprofit Marketing
Guest blog by Joanne Toller, The Cause Specialist. As the holiday season approaches, it is time to start thinking about our annual fundraising campaigns. The holidays are a time for giving, which includes giving to nonprofits. Many charities see the most significant...
by Mike Montalto | Oct 20, 2022 | Design, Marketing, News
There’s never a dull moment, is there? If you’re familiar with our blog, you know the fundraising landscape is always evolving. And today, we’ll help you understand the impact of Adobe dropping support for Pantone libraries on nonprofit organizations everywhere. The...
by Mike Montalto | Sep 22, 2022 | Integrated Marketing, Nonprofit Marketing, Strategy
Integrated messaging, cross-channel communications, multi-medium marketing. You’ve heard all these before. But let’s ditch the complicated jargon. After all, effectively going surround sound and rising above the noise is a difficult task as is! We’re going to break it...
by Mike Montalto | Aug 18, 2022 | Appeals, Nonprofit Marketing, Personalization
True or False? An emotional story about your beneficiaries is the most effective way to approach your nonprofit’s appeal letter. It’s false! Now, we’re not saying that you should ditch your stories or how you play on the emotions of your donors. However, if you want...
by Mike Montalto | Jul 7, 2022 | Data + Analytics, E-mail, Online Donations
So, your fundraising emails are getting a ton of opens and clicks. But once potential donors arrive at your online giving page, they disappear! Few things are more frustrating for nonprofits than putting so much work into an appeal, only to see users stop short of...
