by Mike Montalto | Sep 22, 2022 | Integrated Marketing, Nonprofit Marketing, Strategy
Integrated messaging, cross-channel communications, multi-medium marketing. You’ve heard all these before. But let’s ditch the complicated jargon. After all, effectively going surround sound and rising above the noise is a difficult task as is! We’re going to break it...
by Mike Montalto | Aug 18, 2022 | Appeals, Nonprofit Marketing, Personalization
True or False? An emotional story about your beneficiaries is the most effective way to approach your nonprofit’s appeal letter. It’s false! Now, we’re not saying that you should ditch your stories or how you play on the emotions of your donors. However, if you want...
by Mike Montalto | Jul 7, 2022 | Data + Analytics, E-mail, Online Donations
So, your fundraising emails are getting a ton of opens and clicks. But once potential donors arrive at your online giving page, they disappear! Few things are more frustrating for nonprofits than putting so much work into an appeal, only to see users stop short of...
by Mike Montalto | May 26, 2022 | Donor Acquisition, Donor Retention, Integrated Marketing
It’s no secret. Nonprofits raise more money when they acquire long-term donors who give again and again over time. Yet, many fundraisers still struggle with donor retention. And one of the main reasons is because they do not have a compelling new donor welcome kit....
by Guest blog author | Apr 28, 2022 | Data + Analytics, Fundraising, Guest Blogs
How to simplify the way you manage donors. Guest blog by Georgie Moore, Content Marketer, Raisely. If you’re not all that data-savvy, the concept of donor management can seem daunting. It’s all about recording and tracking data, then using this information to foster...
