AMP’D ARCHIVES
We’ve talked a lot about how personalizing communication materials helps nonprofits build relationships with their donors. Now that we’ve touched on why your organization needs to personalize communications, general strategies for implementing versioned and variable...
So, you already have a grasp on why personalized content is much for effective in fundraising than a mass appeal strategy. If you haven’t or are not sold on personalization, see our previous blog post. In the second post of our series on the power of personalized content, we are going to explore some more specific strategies for personalized content, including what materials can be individualized and how to implement individualized messaging into all your fundraising materials.
In order to communicate effectively with your donor base, you need to know at least a little bit about them. This means to create meaningful personalized materials, your organization will need to have at least some data about your donor base on hand. The good news is that you only need a small amount of data to get started with personalized content, and you probably already have a basic data for most of your base.
Nonprofit organizations have an enormous amount of data about their donors which can be used to take personalized materials and messaging even further. Successful implementation of personalization strategies result in increased donor retention and increased giving over time.
In order to be strategic and relevant with your fundraising communications, you need to capture and put to use meaningful donor data. For many organizations, talk of data can send staffers running for the hills. That's totally understandable. Collecting data and...
Fundraising is about building relationships. In fact, that's all it is. When we ask, we're not just requesting money. We're reaching out to interested parties who might want to partner with our organizations in order to achieve a common goal together. Asking isn't...
For many organizations, hosting a special event is a regular fundraising activity and like any fundraising initiative, it's important to have a plan before diving in and promoting the heck out of it. Would you do that for an end of year appeal campaign? Didn't...
2015 was a great year. We launched a new website, re-launched our blog with a new focus, grew our team, and became better acquainted with social media. In doing so, we have grown our audiences and made new friends in the nonprofit sector along the way. Each year can...
Continuing on last week's theme of reflection, we're taking a look back at one of our favorite posts from this year. It's important to always be thinking about what's coming in the New Year, how we can improve our marketing and communications efforts as successful...
November is the start of the Holiday season and often the beginning (or near beginning) of many fundraising initiatives. Many organizations use this time to implement donor acquisition campaigns, introducing themselves to new prospects and building upon their existing...