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Why fundraisers should embrace video storytelling.

Why fundraisers should embrace video storytelling.

by Mike Montalto | Mar 7, 2024 | Nonprofit Marketing, Social Media, Storytelling

If you have an important message to share, the best way is to say it with a story. And video storytelling can be a powerful new piece in your nonprofit’s established fundraising strategy. Are you thinking about using videos to share important messages with your...
An exercise that will amplifi your next appeal letter.

An exercise that will amplifi your next appeal letter.

by Mike Montalto | Feb 29, 2024 | Nonprofit Marketing, Nonprofit Technology, Print

Ready for an exercise? Don’t worry, you don’t need to get out of your chair! Just grab a copy of your latest appeal letter, black and red pens, and a highlighter. Then, read on when you’re ready to get started. … ready? Alright! Take the caps off or unclick your pens...
The next step for personalizing your school’s fundraising.

The next step for personalizing your school’s fundraising.

by Mike Montalto | Feb 15, 2024 | Education, Integrated Marketing, Personalization

It’s not hard to address someone by their first name. Jake from State Farm can do that! Your school needs to do more than the electric company or an insurance provider when you apply the personal touch to your school’s fundraising outreach! Your appeals and other...
Three tips for a successful spring fundraising appeal.

Three tips for a successful spring fundraising appeal.

by Mike Montalto | Feb 8, 2024 | Integrated Marketing, Nonprofit Technology, Personalization

Making an ask isn’t an easy task, especially when you’re working as a small team. But an effective spring fundraising appeal is a great way to get ahead and crush your goals this year. We get it – making the ask can be as tricky as finding the chocolate you like in a...
Structuring your school’s surround sound strategy.

Structuring your school’s surround sound strategy.

by Mike Montalto | Feb 1, 2024 | Education, Integrated Marketing, Nonprofit Marketing

If you want to reach your audience where they’re at, make an impression, and inspire them to engage, you’ll need to structure your school’s surround sound strategy effectively to rise above the noise. Remember, it’s not just about increasing the number of...
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