by Mike Montalto | Apr 13, 2023 | Donor Acquisition, Strategy
Donor acquisition is always on the minds of nonprofit professionals. Yes, it is important to grow your donor base consistently. But don’t just cast a wide net and play the numbers game, hoping someone out there will give! You can do more to advance your mission if you...
by Mike Montalto | Apr 6, 2023 | Donor Acquisition, Donor Retention, Nonprofit Marketing
When nonprofit professionals think about donor acquisition, they’re often focused on securing a first-time donation. But did you know a donor’s second gift is probably the most important one they will make to your organization? Securing a second gift from new...
by Mike Montalto | Mar 9, 2023 | Donor Retention, Mobile Fundraising, Nonprofit Technology
You wouldn’t be surprised to learn more and more nonprofit organizations are using text messages as part of their communications strategy, would you? According to TechJury, 60 percent of people read texts within 1 to 5 minutes of receiving them. And 66 percent of...
by Mike Montalto | Feb 16, 2023 | Branding, Donor Acquisition, Fundraising
If you keep up with the latest trends in fundraising, you already know everyone is talking about monthly giving programs. Individual giving and donor retention rates are falling. And fundraisers everywhere are looking for ways to fill in the gaps. Monthly giving can...
by Mike Montalto | Feb 9, 2023 | Donor Retention, Donor Stewardship, Nonprofit Marketing
If you gather a group of nonprofit professionals and ask what their biggest challenges are, many will say they are struggling to retain donors. It’s no secret. Long-term, repeat donors help you raise more money. The average donor retention rate hovers between 40 and...
