Nonprofit organizations are always looking to get ahead on the latest fundraising technologies and trends. And personalized landing pages, or PURLs, have been around for a few years. But many nonprofits are still not using them to their advantage! Instead of asking...
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Can you be more strategic with your mailing list?
As fundraisers, we’re often tasked to do more with less. It comes with the territory. That’s why being more strategic with your nonprofit’s mailing list is key to ensuring you’re engaging with donors effectively. Often, less is more. But many fundraisers hesitate to...
Direct mail fundraising can help you go surround sound.
Is direct mail fundraising dead? Of course not! Yes, digital strategies often dominate the conversation. And It’s no wonder they’re at fundraising’s forefront, considering the huge role emails, text messages, and social media play in today’s world. It wasn’t too long...
What’s missing from your new donor welcome kit?
It’s no secret. Nonprofits raise more money when they acquire long-term donors who give again and again over time. Yet, many fundraisers still struggle with donor retention. And one of the main reasons is because they do not have a compelling new donor welcome kit....
Being strategic with your post-event messages.
As you know, the fundraising landscape is always evolving. And there have never been more questions around nonprofit events. But whether you’re hosting a traditional fundraiser, a digital event, or using a hybrid model, you will need to follow up with effective...
Why your capital campaign needs a compelling case for support.
Your work isn’t done once you’ve thought through your capital campaign’s strategic message and developed a brand that communicates what the campaign is all about. You still need to use these elements to create a compelling case for support that explains why this...
Hosting a successful fundraising event in 2022.
It’s been just over two years since the start of the COVID-19 pandemic and our world, including the nonprofit industry, is still adjusting to the new challenges we face. As fundraisers, many of us have questions about how to plan a successful fundraising event in 2022...
Building a strategic plan for your capital campaign communications.
As fundraisers, we often pride ourselves on our ability to wear multiple hats, be adjustable, and pivot on the fly. But it’s better to be proactive than reactive, especially with big projects. So, it’s important to think ahead and build a strategic plan for your...
Four Fundraising Lessons Nonprofits Learned in 2019
In 2019 nonprofits have been forced to get creative and re-evaluate their fundraising strategy. The fundraising landscape is changing at a shocking pace. Individual giving, donor retention, and donor acquisition rates continue to trend downwards. These developments...
3 Ways Nonprofits Can Use Facebook to Their Advantage
Social media marketing has been a focal point of commercial and nonprofit organizations alike for the past few years. However, the leading platforms are constantly adjusting their own strategies and news feed algorithms. With so much happening on a day-to-day basis at...