This isn’t one of those articles about the latest, greatest thing in fundraising. If you work at a nonprofit, you already know a donor survey is an important tool for gathering feedback on several aspects of your organization. Yet, only one in four organizations...
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Six strategies for securing a second gift.
When nonprofit professionals think about donor acquisition, they're often focused on securing a first-time donation. But did you know a donor’s second gift is probably the most important one they will make to your organization? Securing a second gift from new donors...
There’s always a new story to tell.
You’d be surprised how many places your nonprofit can find a new story to tell. Or how many older stories you can rediscover and tell again in a more powerful way. In fact, most nonprofits have more stories than they realize at their fingertips. They just don’t know...
Is your nonprofit suffering from boring storytelling?
Boring storytelling could be holding your nonprofit back. Think about it. We’ve used the power of storytelling to connect with one another and understand the world around us for centuries. And believe it or not, the framework for telling an effective story has stayed...
Why are you struggling to retain donors?
If you gather a group of nonprofit professionals and ask what their biggest challenges are, many will say they are struggling to retain donors. It’s no secret. Long-term, repeat donors help you raise more money. The average donor retention rate hovers between 40 and...
How to go surround sound with your event outreach.
Have you read our blog before? Then you already know you need to go surround sound with all your fundraising communications. So, of course, your event outreach is no different! And if you’re new to our blog, welcome! 😊 If you work in nonprofit development, you know...
Why do donors disconnect from your mission?
Let’s face the facts. You can keep up with all the best practices and try every new trick in the book. But donors will still disconnect from your mission if you don’t have a strong foundation in place. Are you struggling to retain donors? Or do you find supporters...
It’s not too soon to think about your next fundraising event!
You know time can move fast if you work in the nonprofit industry. Organizations that don’t come up with a proactive plan often find themselves scrambling at the last minute. So, it’s never too soon to build your outreach strategy for your next fundraising event. And...
Retaining millennial donors after the appeal season.
The days when we would talk about millennials being the future are over. Older millennials are entering their 40s. The future is now, and you should have a specific plan to retain millennial donors after the appeal season. Did you know, according to Nonprofit Source,...
3 subtle ways to enhance your nonprofit’s ask string.
Have you ever come up with an amazing appeal package but didn’t get the results you were expecting? Well, your nonprofit’s ask string might be to blame! You should be rewarded for creating communications that feel personal, tell a donor-centric story, and explain the...