Nonprofit organizations are always looking to get ahead on the latest fundraising technologies and trends. And personalized landing pages, or PURLs, have been around for a few years. But many nonprofits are still not using them to their advantage. Instead of asking...
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4 ways nonprofits use data to optimize email outreach.
You know an effective email strategy is an important part of achieving your goals and fulfilling your mission. And you can engage more donors, inspire action, and make a bigger impact when you use your nonprofit’s data to optimize email outreach. But according to M+R...
Let’s plan ahead for your 2024 year-end campaign.
The summer is almost behind us, and fundraisers like yourself are spinning their wheels and starting to think ahead about the 2024 year-end campaign season. So don’t just burn rubber! It’s always great to be proactive. But you’ve got a lot on your mind, and it’s not...
Easy ways nonprofits use donor data to raise more money.
Are you overwhelmed by all the creative ways nonprofits use donor data? If so, this blog post is for you! It’s no secret. A data-driven strategy is crucial to your nonprofit’s fundraising success. But it takes a lot of work to rise above the noise with personalized...
The next step for personalizing your school’s fundraising.
It’s not hard to address someone by their first name. Jake from State Farm can do that! Your school needs to do more than the electric company or an insurance provider when you apply the personal touch to your school’s fundraising outreach! Your appeals and other...
Three tips for a successful spring fundraising appeal.
Making an ask isn’t an easy task, especially when you’re working as a small team. But an effective spring fundraising appeal is a great way to get ahead and crush your goals this year.We get it – making the ask can be as tricky as finding the chocolate you like in a...
How to solidify strong relationships with new donors.
Building and maintaining strong relationships takes work, whether we’re talking about friends, romantic interests, or between a new donor and the nonprofit they supported. But it’s usually worth it! And you can set your nonprofit up for a stronger year by focusing on...
Key steps for recovering lapsed donors.
In a perfect world, we wouldn’t need to worry about recovering lapsed donors. You already know that it’s more efficient for nonprofits to focus on retaining the donors they already have than it is to acquire new ones. But the reality is, with so much on a fundraiser’s...
Taking an extra step to accommodate donor preferences.
You know no two donors are the same. So why would you assume your entire donor base wants to engage with your organization in the same way? Still, too many nonprofits fail to accommodate donor preferences in their outreach! If you want to build strong relationships...
Using AI to assist your outreach this appeal season.
The pressure to hit your fundraising targets can be daunting as the year draws to a close. Trust us. We know managing day-to-day operations while keeping crucial funds flowing in is not an easy task for fundraisers! And you’re not alone if you feel like there aren’t...