Optimizing your online fundraising efforts.

Is your nonprofit’s online donation page working for you, or against you? Unfortunately, too many nonprofit professionals don’t have a definitive answer. And analyzing donations alone can be misleading.

Luckily, it’s easy to calculate your online conversion rate and get a better picture of your online fundraising efficacy. Just take your total number of online donations and divide it by the total number of visitors to your online donation page during a given period!

The average online conversion rate for nonprofits is 17 percent. So, what can you do if you’re falling short? This newsletter has the answers you’re looking for!